Case Studies - Nissan

Nissan boosts conversions 136.6% following GOA appointment

Car maker Nissan saw a major increase in conversions and a reduction of -56.4% costs per conversion following partnership with intelligent analytics tool


Nissan is one of the largest manufacturers of electric cars and a leader in highly innovative automotive technology. It tasked media agency Manning Gottlieb OMD with undertaking a rigorous selection process to find a partner that could significantly improve its PPC efficiency. GOA, which uses algorithms to provide an intelligence layer for biddable media, stood out from competitors based on its clear and focused interface and ability to action performance insights in real-time to ensure the highest uplift from PPC marketing.

Partnering with GOA

Since partnering with GOA, Nissan has already seen a 136.6% increase in conversions and -56.4% reduction in cost per conversion across its core business area. By automating the campaign management and optimisation, Nissan has also been able to free-up its team to work on strategic tasks.

Dan Chorlton, Co-Founder and CEO, GOA, said: “We’re delighted to partner with Nissan to help it generate a greater return on investment from paid search than ever before. The results speak for themselves – we know our intelligent analytics are able to drive the best results for brands when it comes to PPC and paid search advertising, and we look forward to working with Nissan going forwards, to ensure they see the best results from their marketing.”

Nissian tokyo motor show GOA Marketing

Car maker Nissan saw a major increase in conversions

136.6%Increase in Conversions
-56.4% Reduction in Cost Per Conversion

"Working in partnership with GOA Marketing and our agency has been easy, efficient, and delivered on its promised results."

Boden GOA Google Ads Case StudyJamie Irving, Global Performance Director and CRM DirectorBoden

Learn how we help agencies scale and brands grow

Miele GOA Marketing

Miele & GOA unlocked 103% revenue growth with a test and learn framework for paid search ads

Read the case study
NOTHS Case Study
Not On The High Street

Not On The High Street increases Return on Investment by 140% With GOA Marketing

Read the case study

Unlock growth with GOA Marketing

Contact us to book a live one-to-one demo and initial consultation.

Book a Demo