Powering Smarter
Google Ads Decisions
GOA was created to help advertisers boost outcomes without increasing spending, or achieve similar results with less investment. A technology platform, enhanced with expert insight, designed to autonomously identify key opportunities.
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The people behind GOA
James Glick
CEO
James spent 20 years in performance marketing agencies before joining GOA. He's also a qualified football coach!
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Luke Boudour
Chief Experience Officer
12+ years in paid search across agency and in-house roles. Met the co-founders at Forward3D.
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Dan Chorlton
Founder & Chairman
A sharp entrepreneur with deep expertise in digital marketing and paid search. Also a musician and DJ.
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Branko Obradovic
Senior Developer
Full-stack developer with 13 years' experience, building GOA's platform, data systems and AI features. When not building, probably on a mountain slope or football pitch.
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Roxanne Hartley
Operations Manager
10+ years across marketing, branding, eCommerce, and business operations. Roxanne supports marketing, finance, systems, projects, and keeping the team organised. Also a photographer and DJ.
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