Not On The High Street increases Return on Investment by 140% With GOA Marketing

Leading online marketplace partners with GOA amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation

“GOA offers the scale we need to concurrently manage a vast number of campaigns. Digital marketing is critical to notonthehighstreet’s success and GOA is a partner that has the innovative capabilities within the platform to help us consistently deliver the best results possible by showing us how we can drive efficiency and growth from a key channel.” - Luke Boudour, Head of Performance Marketing, notonthehighstreet

Challenge

As they transitioned into paid search marketing, notonthehighstreet needed a technology platform to help manage the hand-over and automate ongoing optimisation.

Solution

Paid search accounts were onboarded to the GOA technology platform which gathered information about how the accounts had been optimised by the agency giving notonthehighstreet 100% transparency.

Checks were set up in the GOA platform that informed notonthehighstreet where performance was below par and provided proven optimisation tactics that could be easily implemented by the team.

The majority of the campaign management and optimisation tasks have been automated leaving the team to work on strategic tasks.

Results

140% improvement in ROI during the transition of paid search management in-house