Biddable Therapy Sessions: Confessions of a PPC Professional
Join us as we explore a collection of real-life digital marketing mishaps shared by our LinkedIn community.
News & Insights
Explore GOA's latest blogs, upcoming events, and company updates to stay connected with our evolving story and industry expertise.
The Art of Digital Marketing: Strategies from GBG’s Chief Marketing Officer, Chris Boaz
Our third instalment of the 10in10 Series: Chris Boaz, CMO of GBG, discusses digital marketing challenges, crafting effective ads and integrating AI.
Driving Performance with Responsive Search Ads: 5 Key Takeaways from Our Latest Webinar
In the rapidly evolving world of digital marketing, Responsive Search Ads have become a cornerstone for advertisers looking to drive results from their paid search campaigns. However, navigating the complexities of RSAs can be daunting...
Optimising Ad Spend: Sarah Baugh's Strategies for Minimising Wastage
Second in our 10 in 10 Series: Sarah Baugh, Head of Marketing for Professional Security.
“You’ve got to look beyond the last-click”, Daniel Michelson, Head of Marketing for LG Electronics
Welcome to the first in our "10 in 10" series of content, where we do a quick-fire interview of a senior marketing leader to understand their perspectives on the latest trends and developments in the marketing arena.
The Big Biddable Guide To Excel Formulas & Shortcuts
Biddable media campaigns create a lot of data. Many times in my career I’ve hit the row limits of excel…
The Ultimate Guide On How To Restructure A Paid Search Account
This guide offers a comprehensive look at restructuring Google Ads accounts, emphasising the necessity for strategic overhaul to enhance performance and organisation.
The Ultimate Guide To Paid Search Naming Conventions
Naming conventions call on two of the most important skills to run an effective paid search campaign. In this guide, we’re going to cover off all the naming conventions that I’ve used for Google Ads over the last 10 years.
GOA Marketing - Google Ads RSAs - To Pin or Not to Pin?
Can you enhance your Responsive Search Ads (RSAs) simply by selecting what to pin? We analysed just under 9,000 Google Ads to see how pinning influenced the outcomes. Discover the insights we gained from our analysis.
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