GOA Marketing, a leading ad optimisation SaaS platform, and ISBA, the industry body for brand owners’ advertising, have agreed a strategic partnership that will give ISBA members access to GOA’s paid search expertise and hands-on training.
Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds.
Alongside a 55% uplift on ROAS, Miele saw revenue spike thanks to partnering with GOA Marketing and its platform to identify over 100 potential performance opportunities that were prioritised thorough test and learn.
Get to know how AI and automation in marketing can lead to budget wastage and learn strategies to avoid it for better ROI.
In recent years, retailers have faced a relentless squeeze on their margins. The impact of inflation has driven up the costs of goods, rent on stores and warehouses, and energy bills.
Paid search is a lucrative industry; Google Search Ad revenue currently stands at a staggering $176bn globally having grown 6.8% in 2023… but are we using it to its full potential?
From helping hard-up consumers to swapping out big tech for independent AI solutions, PMW’s expert panel provides some practical steps that brands can take to ensure their performance marketing succeeds in the year we finally go cookieless.
Following the release of the latest IPA Bellwether Report, which revealed that marketing budgets increased sharply in Q4 of 2023 despite continuing economic uncertainty, industry leaders have been quick to respond…
Google has agreed to settle a $5 billion lawsuit over claims it covertly tracked millions of users
Cost of living pressures are weighing heavily on agency staff this winter. How can employers better alleviate stress and worry at work?
Searching for cookies? In part two of our ‘PMW Predicts’ series, 12 experts offer insight into how Google’s cookieless future and the ongoing innovation of the open web will influence search and display in 2024.
From Aldi joining forces with Pinterest to GOA Marketing unlocking more profitable paid search advertising, we pick this week’s stand-out performance marketing campaigns.
In our latest round-up of industry moves, Sam Altman returns to OpenAI amid a board reshuffle and KFC appoints a new UK Marketing Director.
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