IQ - Impact Quantification

See the cost-benefit of your governance and optimisation opportunities.

IQ - Impact Quantification - turns every Google Ads governance issue into a clear monetary figure, then ranks them by what they are costing you. So you always know where your spending is leaking and what to fix first.

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GOA IQ grid showing governance checks ranked by their cost impact in pounds
The Opportunity

Too much to act on. No easy way to prioritise.

Governance tools are good at flagging problems. They are not good at telling you which ones matter. You end up with a long list of technical issues and no way to know which is quietly draining budget and which can wait.

What It Is

From a checklist to a number.

IQ is a financial impact metric built into the GOA platform. For every key governance check, it translates a technical issue into real money and ranks every issue by the spend it is costing you. One list, ordered by impact, so your team fixes the changes that recover the most budget first.

GOA IQ check list ordered by impact, each issue showing its daily and period cost
How It Works

How it works

Impact is measured where the issue lives, then rolled up into one prioritised, cash-ranked list.

Measured per check
We calculate impact at the individual check and account level, so every figure is grounded in a specific issue.
Rolled up across everything
Impact aggregates cleanly across Search, Performance Max, Shopping and Demand Gen, then rolls up across your whole account.
Ranked by cash
You get a single prioritised, cash-ranked list of what to fix first, no guesswork about where to start.
GOA check detail page for Search Terms with no conversions, showing potential cost saving and trend charts
Why It Matters

Governance you can measure in money.

See what is protected
Know exactly how much GOA is protecting and recovering, in real money.
Track efficiency month on month
Watch wasted spend fall over time, with a trend you can take to the board.
Act with confidence
Every change is tied to a clear financial outcome, so priorities are never in doubt.
Your Questions, Answered

FAQs

IQ estimates the budget impact of each governance issue and then assigns a monetary value to each check, so the impact can be ranked and rolled up consistently across your account.
The estimates are extrapolated from historical instances of the issue to calculate daily, monthly, and yearly impacts. In effect, it is the estimated cost of not taking action, but factors that affect any given account could affect the accuracy of future estimates.
If you are viewing a sub-group or group view with multiple Google Ad accounts in view, GOA will display the most frequently used currency of those accounts as "{currency} - Auto". You are able to change this setting to any currency used by the accounts.
Impact Quantification

See what your governance is really costing you.

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