For Finance Teams & Procurement Leaders

Keep your budget accountable,
with independent, actionable data

GOA gives finance and procurement leaders the independent oversight to verify what's actually happening in your Google Ads accounts, not just what the agency reports. Maximise spend on the customers who matter. Minimise everything else.

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Finance and procurement leaders reviewing independent Google Ads oversight
What GOA Is, and What It Isn't

Your independent governance layer

✓   What GOA IS
→ Third-party oversight of your Google Ads investment
→ Enterprise-grade infrastructure for continuous monitoring
→ AI analysis on clean, structured, verified data
→ Early warning system that catches issues in days, not months
→ Independent verification you can rely on
✗   What GOA ISN'T
× An uncontrolled AI agent making decisions without oversight
× A replacement for your team or your agency
× Another dashboard of vanity metrics
× A script that breaks when Google changes something
× Self-reported: GOA is fully independent of your agency
Close the Gap

Between what your agency reports and what's actually happening.

When your only view of performance comes from the agency running the campaigns, you're relying on their self-reported data. GOA gives you an independent layer, the insights you always wanted from Google but couldn't get.

Budget Approved
Finance signs off annual or quarterly media investment based on agency projections.
Black Box
Agency executes. You receive periodic reports. No independent verification exists.
Results, maybe
Outcomes vary. Accountability is unclear. The board asks questions you can't answer with confidence.
What GOA Gives Finance Leaders

Four capabilities that put you in control

Real-time monitoring and actionable reporting, not a one-off audit that's out of date by the time it's delivered. GOA works alongside your existing agency, not against them.

Independent Oversight
Verification that doesn't rely on self-reporting. Over 200 customised checks run daily, catching broken campaigns, budget overspend, and bid anomalies before they compound.
Complete Visibility
See what's actually happening, not what you're told. Data-lead, platform-independent, actionable insights. We guarantee to surface more opportunities than Google's native tools.
Audit Confidence
Answer any question about your spend. Identify where budget is funding high-quality, converting traffic versus where it's leaking to irrelevant or invalid clicks.
Accountability
Every opportunity identified, who was responsible, what action was taken, and what it delivered. Clean records linking financial approvals to measurable outcomes.
Real Numbers from Real Accounts

Proof, not projection

We have monitored billions of Google Ads spend
£521K
YoY revenue decline identified for one client across 3 accounts
5×
Annual contract cost recovered in waste for one client
£365K
Potential annual cost of a single uncaught enterprise issue
How It Works

Expert intelligence. Autonomous execution. Enterprise governance.

Three layers of AI built on clean, structured data, give you governance insights you can trust. Not raw AI guesswork.

Governance Operating System
Daily monitoring. Independent signals. Enterprise-safe by design.
01
Foundation Layer

Clean, structured data extracted daily

Campaign spend, daily budgets, hourly performance and account signals are pulled into a controlled data layer first, so AI works from verified inputs rather than noise.

Daily sync Structured inputs Identity hashed
02
Live now
Monitoring Layer

200+ AI governance agents run the checks

Each worker is built for a specific performance or risk scenario, so the system stays reliable, repeatable and always on instead of improvising from a generic prompt.

Purpose-built checks for risk, waste and performance drift
Independent verification instead of agency self-reporting
Alerts surface while action is still commercially useful
03
Decision Layer

Next: orchestration and expert intelligence

The next release turns isolated checks into a coordinated governance system that can prioritise issues, connect patterns and apply institutional knowledge at scale.

H1 2026
Orchestration Engine
Coordinates agents, prioritises findings and adapts to platform change.
H1 2026
Expert Intelligence Layer
Applies documentation, learnings, SOPs and client context to what matters most.
What finance gets
Independent oversight A second source of truth for what is happening in the account.
Operational evidence Signals are based on structured data and explicit checks, not opaque reporting.
Board-ready confidence You can challenge spend decisions with evidence, not assumptions.
Your Questions, Answered

What finance leaders ask before they sign off

GOA tracks every opportunity identified and cross-references it against actions taken. You see what was flagged, who was responsible, and whether it was resolved, creating an evidence base completely independent of your agency's own reporting.
We can't give a generic figure, every account is different. What we can say is that we guarantee to discover more opportunities than your agency or Google's native tools alone. For one client, GOA identified £521,000 in year-on-year performance decline across just three accounts, five times the annual contract cost.
Yes. We offer a risk-free Proof of Concept, with no long-term contracts required. We'll run an assessment on your accounts (£1M+ spend) to show you exactly what GOA finds before you commit to anything.
Your agency reporting tells you what the agency wants you to see. GOA is an independent intelligence layer, like having your own expert sitting alongside the agency. One of our clients described it as "the insights on Google you always wanted but never got from them."
GOA uses data hashing to ensure nothing can reveal your identity to an LLM. Your raw account data never passes through an uncontrolled AI. It is structured, verified, and analysed within GOA's enterprise infrastructure before any AI insights are generated.
GOA charges a straightforward platform fee, with no hidden commissions, percentage of spend, or conflicts of interest. Independent by design. Start with a risk-free trial and roll into a contract only when you've seen the value.
What Clients Say

What people say about GOA

GOA have exceeded our expectations with the expert consultancy they provide to complement what is a brilliant, proprietary platform.

Ryan Lindo
Growth Marketing Director
MoneySuperMarket

GOA has saved us a significant amount of time in account hygiene and optimisation tasks that would usually take hours to identify.

Alan Boughen
SVP, Global Head of Paid Search
Omnicom Media Group

GOA has transformed our paid search strategy. Their platform provides unprecedented visibility into our campaigns, and we have been able to effectively reduce wasted budget. The ROI speaks for itself.

Luben Dimitrov
Head of Digital Marketing, Acquisition
AVIS Budget Group
Risk-free. No long-term contracts.

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We show you what GOA finds before you commit to anything. Most clients are surprised by what surfaces in the first scan.

Available for enterprise accounts with £1M+ annual Google Ads spend. Next available slots: March 2026.

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