The Big Biddable Guide To Excel Formulas & Shortcuts

Biddable media campaigns create a lot of data. Many times in my career I’ve hit the row limits of excel…

To put that into a number, we’re talking about spreadsheets with more than 1,048,576 rows. Then you have to reach for tools other …

The Ultimate Guide On How To Restructure A Paid Search Account

I recently had my 10 year anniversary for paid search. Celebrations were in order, so I decided to write this article. This introduction sets the scene so if you want to jump ahead, be my guest:

Why should I restructure
What …

Naming conventions call on two of the most important skills to run an effective paid search campaign. In this guide, we’re going to cover off all the naming conventions that I’ve used for Google Ads over the last 10 years. This is a mega topic and we will probably have to update this document a …