notonthehighstreet Increases Return on Investment by 140% With GOA Marketing

“GOA Marketing offers the scale we need to concurrently manage a vast number of campaigns. Digital marketing is critical to notonthehighstreet’s success and GOA Marketing is a partner that has the innovative capabilities within the platform to help us consistently deliver the best results possible by showing us how we can drive efficiency and growth from a key channel.”

• Luke Boudour, Head of Performance Marketing, notonthehighstreet

Challenge

As they transitioned paid search marketing, notonthehighstreet needed a technology platform to help manage the hand-over and automate ongoing optimisation.

Solution

Paid search accounts were onboarded to GOA Marketing’s technology platform which gathered information about how the accounts had been optimised by the agency giving notonthehighstreet 100% transparency.

Checks were set up in the GOA Marketing platform that informed notonthehighstreet where performance was below par and provided proven optimisation tactics that could be easily implemented by the team.

The majority of the campaign management and optimisation tasks have been automated leaving the team to work on strategic tasks.

Results

140% improvement in ROI during the transition of paid search management in-house